During the forecast period (2019–2027), the global sports and fitness apps market is expected to grow significantly
Sports and fitness apps have become an integral part of millions of mobile users' daily lives, allowing them to use smartphones to do everything related to sports and fitness.
Fitness apps are becoming increasingly popular among people who want to live a healthier lifestyle. Mobile apps come in both free and paid versions, with paid apps requiring a one-time payment during installation. Every fitness-conscious individual cannot afford membership in fitness centres or health clubs due to limited funds and time. The easy availability of low-cost apps has resulted in the growth of the global sports and fitness app market.
Data analysis is used in sports and fitness apps to improve and manage overall athletic performance and fitness. Fitness apps are widely used in the market as personal sports advisers and fitness trainers. Sports coaches and athletes are increasingly using fitness apps to improve the performance of their teams by monitoring user performance and analysing the users' strong points.
During the forecast period (2019–2027), the global sports and fitness apps market is expected to grow significantly. The growth of the market is primarily attributed to the increased use of smartphones, the adoption of healthy lifestyles among individuals, and the easy availability of fitness appsFurthermore, technology integration in wearable devices is expected to drive market growth. Mobile apps can be integrated with fitness trackers and smartwatches, which provide a variety of benefits such as activity tracking and distance measurement using GPS technology. This trend can be attributed to the use of wearable devices such as fitness bands and smartwatches, which encourage people to track their daily exercises and weight. As a result, the growing use of wearable devices and smartphones is expected to drive growth in the global sports and fitness apps market. According to a study conducted by NYU Langone Medical Center in November 2015, approximately 52 percent of smartphone users in the United States collect health and fitness information on their smartphones. Approximately 52% of users said they downloaded health apps to track physical activity, while 48% wanted to track their eating habits. Because of changes in people's lifestyles and increased health awareness, North America is expected to be one of the largest contributors to the global sports and fitness apps market. The growing popularity of fast food, as well as the high prevalence of diseases such as cardiovascular disease among the geriatric population, are expected to fuel demand for sports and fitness apps in this region. According to the American Heart Association, approximately 2,300 Americans die from cardiovascular disease each day, an average of one death every 38 seconds. As a result, there is an increase in the adoption of fitness apps among individuals in this region in order to monitor heart rate, which helps to grow this market positively.
Due to the rapid increase in the production and sales of smartphones and tablets, Asia Pacific is expected to be the leading region in the global sports and fitness apps market. Smartphones and tablets are in high demand in countries such as India and China. As people's awareness of health improves, demand for fitness apps is expected to skyrocket in this region.
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